cushion the blow


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Related to cushion the blow: cushiony

cushion the blow

to do something that reduces harm The way to cushion the blow is to raise prices slowly, not all at once.
Etymology: from the idea of making the force of one thing hitting another less damaging by surrounding it with something soft
See also: blow, cushion

cushion/soften the blow

to make a difficult experience less unpleasant Free street parking is to be abolished, but residents are being offered reduced price parking permits in an attempt to cushion the blow.
See strike a blow for, blow up in face, blow a hole in, blast to kingdom come, blow the lid off, blow own trumpet, blow a raspberry, blow socks off, let off steam
See also: blow, cushion
References in periodicals archive ?
Want to cushion the blow of your coworke's coming-out?
Welcome to the political arena, where there's no padded sidelines to cushion the blow.
5) To this end, evidence uncovered a substantial buffering effect whereby social support acts to cushion the blow and make the perception of stress less severe.
Appreciation of their currencies against the dollar may cushion the blow, but it will not negate the shock of the structural adjustment that Asia still needs to make.
Knowing that the patient's death marks the end of his or her suffering may help cushion the blow of losing the loved one.
The district's portion of a full-time teacher's insurance premium, meanwhile, will jump from $550 to $670 in the first year and to $755 in 2004-05, helping to cushion the blow of skyrocketing rates.
On the other hand, they're finding it tougher to find takers for some hard-to-place customers, and there's almost no way they can cushion the blow for policyholders in some lines that face double-digit rate increases.
Tinkering with 1/4 % cuts has done nothing to cushion the blow of the overvalued pound and the downturn in the US economy.
hurling towards the ground, and it shall happen that the Newt shall hit first and cushion the blow to little more than that of a missed step.
To cushion the blow, the company can absorb part of the cost for employees who have major bills.
What works in their favour is that they will probably get in the region of PS70m-PS80m to cushion the blow.
A spokeswoman today said it plans to axe "less than 50 roles" at the firm, but hoped to cushion the blow to staff by achieving the redundancies by voluntary means where possible.
The UK Government was able to cushion the blow of recession through "unusually generous" increases in financial support, independent economic researcher the Institute for Fiscal Studies (IFS) said.
Prices had collapsed and there were no subsidies to cushion the blow, but back then Welsh farms were self-contained and self-sufficient.