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In 2005, more than 90 percent of people who cruised said they used a travel agent to make their choice, 80-90 percent of cruise lines sales in 2005 came through the travel agency channel.
Our research shows that non-cruisers and even those who have cruised but were not 'in-love' with cruising, readily identified with the traditional, staid norms of cruising such as dining and dress code as key barriers to try cruising or repeat," Rogers continued.
More than 8 million North Americans cruised in 2004, while many more have indicated in surveys that they intend to do so in the near future.