clickbait

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clickbait

Online articles (especially on social media sites) that use provocative or intriguing headlines (often in combination with images) to drive traffic to the source. I wouldn't put too much faith in that article about "the one food no one should ever eat"—it's probably just clickbait.
References in periodicals archive ?
They didn't want to become part of some weird social media click bait, they just wanted to get their feelings across directly, just so the United manager knew how some match-going fans felt.
Keyboard warriors, cyber troopers and even news portals have made the online world their"playground", constructing their own version of"reality" with click bait headlines that serve their own agendas.
The risk with hoaxes on social media is that they can be used as click bait, encouraging victims to follow the link to a website which could compromise or infect their computer or device.
Facebook has also cracked down on click bait articles after a recent survey found that 80 percent of the people preferred headlines that helped them decide if they want to read the full article before they had to click through.
This is not the first time that a celebrity death has been used as click bait on Facebook.
The problem was caused by malware attacks made on Spark's systems through attractive click bait on the Internet placed by cyber criminals, triggered by supposed links to the naked photographs of female celebrities such as Hunger Games star Jennifer Lawrence and singers Rihanna and Avril Lavigne.
Facebook said it considers click bait "when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see.
They said there are three types of false news: malicious items, click baits and overly dramatic headlines.
If you have a social media presence, you would have definitely come across click baits or auto-generated comments from bots as a publicity attempt by companies to boost their products or content.