breakfast of champions

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breakfast of champions

An ironic praise for food or drink that is generally considered unhealthy, especially when one consumes it for breakfast or early in the day. Taken from the advertising slogan for Wheaties brand cereal, known for featuring prominent athletes on its packaging. Ah, beer. The breakfast of champions! Don't knock it, man. Cold pizza is the breakfast of champions.
See also: breakfast, of

breakfast of champions

n. a first alcoholic drink of the day, taken in the morning, instead of breakfast. (Collegiate.) He calls it the breakfast of champions. I call it a bad sign of something out of hand.
See also: breakfast, of
References in periodicals archive ?
Glen's consistent performances along with his positive attitude make him the kind of athlete Champion is proud to work with," said Charles Scott, NBA promotions manager for Champion and former NBA athlete.
Four of the seven categories were won by Irish-trained horses with War Of Attrition the leading three-mile chaser, Newmill top over two miles and Hi Cloy the champion over two-and-a-half.
It was this deep appreciation and understanding of the breeder's life and passion that inspired Nestle Purina and Colle + McVoy, their Minneapolis marketing communications agency responsible for breeder communications, to develop the award-winning Blue Ribbon Chosen By Champions ad campaign.
British Belgian Blue: champion and reserve,J Barber and G Brindley,Congleton; Welsh Blacks: champion, Richard Hughes,Malltraeth,Bodorgan; reserve,Gareth James, Penford; Hereford: champion, Richard Lewis,Amlwch; reserve,HP Astley and son,Llannerchymedd; British Charolais: champion, D Esmor Evans,Mold; British Limousin: champion and reserve,Nigel Simms,Middlewich, Cheshire; Any other pure breed: champion and reserve, Arfon Hughes,Rhos Tegla; Commercial beef: champion, Derek M Winney, Luston; reserve,Tecwyn Jones,Nebo, Llanrwst; Inter breed: champion, D Esmor Evans (Charolais); reserve,Derek Winney (Commercial beef).
Drawing on this literature, we define a champion as an individual who:
Categories include Kingsmill Community Champion, John Lewis Charity Champion, Legal and General Lifetime Achievement Champion, Champion Friend, Young Community Champion, Cardiff Devils Sports Champion, Champion Child of Courage, Green Champion, Healthworker Champion and Education Champion.
color) Three-time league champion Josh Purpus of Highland, right, and Nathan Richardson of Quartz Hill are among 56 Golden League wrestlers at the Central Division individual finals in Brea.
uk/communitychampions Postal entries should be sent to: Community Champions, c/o Sophie Tunnicliffe, Gazette Buildings, Borough Road, Middlesbrough TS1 3AZ.
According to Blumenfeld, the Isotonix Champion Blend is a 15-day supply of six different Isotonix products: OPC-3[TM], ORAC, Vitamin C, Vitamin B-12, Mineral Blast([R]) and MultiTech([TM]).
Encompassing Father's Day, Champion Underwear will host its Top Drawer Sale from May 26-June 19.
Professional performance companies featuring champion competitive dancers are springing up around the world and creating a sensation.
The source of the pollution on the Pigeon River is a pulp and paper mill about 40 miles upstream in Canton, North Carolina, owned by Champion International Corporation.
Shasta and the other lava fields in which titanohematites were found, Champion suspects that the mineral is often associated with explosive eruptions.