caviar to the general

caviar to the general

Something of an exceptionally high quality or intelligence not befitting or appreciated by those who consume, see, or partake in it. "General" here refers to the general population, not a military general. I wrote several novels earlier in my career that were very well received by academics, but they were caviar to the general and never achieved popular success.
See also: general
References in periodicals archive ?
All this sounds a little like caviar to the general public; Godard himself has estimated that his audience comprises only a hundred thousand devotees.