caviar to the general

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caviar to the general

Something of an exceptionally high quality or intelligence not befitting or appreciated by those who consume, see, or partake in it. "General" here refers to the general population, not a military general. I wrote several novels earlier in my career that were very well received by academics, but they were caviar to the general and never achieved popular success.
See also: general
References in periodicals archive ?
monocytogenes growth in various caviar samples at 3 C and 7 C.
In an interview with the English-language Iran Daily, Ali-Akbar Khodai said caviar exports are expected to reach 1,800 kilos in the current Persian year.
When the eggs are fertilised during mating, the caviar is splashed with a liquid containing calcium.
For better results, put on the caviar mask once each two weeks, you will eventually feel your skin getting brighter and glowing.
Its richness complements the sumptuous texture of caviar and the wholesomeness of fresh toast points.
If the idea of bundling crepes into a purse filled with salmon and caviar seems daunting, you also can prepare these as rolled ''cigars.
The local company currently operates the world's largest indoor recirculating sturgeon and caviar farms which covers approximately 56,000m2 .
Ahmed Mohammed Al Dhaheri, the board member and GM at Abu Dhabi-based Emirates Aquatech said: "SIAL Middle East is one of the leading food and beverage exhibitions in the region, and is the right platform for us to launch our new range of Emirati caviar and sturgeon fillets.
Had Black Caviar taken up the Dubai challenge last year she would most likely have run in the Dubai Golden Shaheen, a 1,200m contest on Tapeta that was won by Bahraini raider Krypton Factor.
Black Caviar returned to the track at Caulfield yesterday when looking back to her best in a workout under Luke Nolen
The first Swiss caviar, christened Oona (a word with Celtic roots suggesting 'unique' or 'extraordinary'), was harvested in the winter of 2011 to 2012.
We will use only the finest caviar, both farmed and wild," said Chef Ulherr, a 17-year resident of Abu Dhabi.
Sick of eating the finest caviar for dinner every night?
Not sighted since her narrow victory in the Diamond Jubilee Stakes at Royal Ascot last June, Black Caviar made a surprise return to the course at Sandown (Aus) earlier in the month, and she will take part in a racecourse gallop at Caulfield on Saturday.
More than 90 percent of the world caviar has been produced in Caspian Sea and Iran is ranked first in providing the valuable product in the world.