catch the wave

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catch the wave

To enjoy the advantage or benefit of a particularly successful, popular, fortunate, interesting, etc., moment or period of time. Jonathan was totally uncool at school until he caught the wave of his sister's celebrity after she was cast in that movie. The popular Internet artist caught the wave of support from her fan base to launch an incredibly successful crowd funding campaign for her new project.
See also: catch, wave

catch the wave

to understand and behave according to the most modern fashions in social behavior The company's move was aimed at catching the wave of consumers rushing to the Web. Is the topic hip enough for TV to want to catch the wave?
Etymology: based on the literal meaning of catch a wave (to start riding a board across the rolling surface of the sea)
See also: catch, wave

catch the wave

  (American & Australian)
to try to get an advantage for yourself by becoming involved with something that is becoming popular or fashionable Older Spanish restaurants are expanding to try to catch the tapas wave.
See also: catch, wave