catch the next wave

catch the next wave

To become involved with or follow the next trend. I developed my fashion sense as a teen because I got sick of always waiting to catch the next wave.
See also: catch, next, wave

catch the next wave

 and wait for the next wave
Fig. to follow the next fad. He has no purpose in life. He sits around strumming his guitar and waiting to catch the next wave.
See also: catch, next, wave
References in periodicals archive ?
We are in a very good position to catch the next wave.
The future of Memphis and Shelby County is linked to their ability to catch the next wave of economic activity that will sweep across the nation.
Given these positive signs down the road, if a commercial firm wants to catch the next wave of industry and economic expansion, now is the time to establish a relationship with a reliable physical distribution company with a track record of on-time performance and the capacity to handle both small or large shipping needs.
It provides strategic suggestions to telecommunications providers on how to catch the next wave of M2M.
Tucked away in a nondescript garage off an unpaved alley in Eugene's Whiteaker neighborhood, a group of young entrepreneurs is trying to catch the next wave of human transport by building an affordable, rechargable electric vehicle.
How can we catch the next wave of expectation and make it easier to do business with us?
However, he stressed that Microsoft remained in a strong position to catch the next wave of innovation.
Chrysler Group Executive Vice President - Global Sales, Marketing and Service Jim Schroer this week addressed more than 4,000 dealers and aftermaket industry leaders in Las Vegas at the annual Specialty Equipment Market Association (SEMA) trade show to outline the company's goal to be the first to catch the next wave, which includes a new generation of young, performance- minded enthusiasts.
While big hair remains a major driver of the category for now, marketers are trying to catch the next wave before it crests.
Anderson's presentation, "Catch the Wave: The Role of Technology and Innovation," focuses on knowing when to catch the next wave of IT innovation.
Soitec is the leading supplier of engineered wafers and we are continuing to pioneer strong innovations with our partners to catch the next wave of growth in the RF market.
With these industry leading products we will enable our customers to be ready to catch the next wave of the optical communications market.
The presentations will provide insight into new trends and technologies for the manufacturing infrastructure required to successfully navigate the remaining rapids and emerge positioned to catch the next wave.
Asian and other original device manufacturers (ODMs) that desire to catch the next wave in lifestyle entertainment products will appreciate a new reference design from Zeevo using Wolfson audio CODECs that will enable them to design and introduce wireless stereo headsets, speakers or wireless MP3 players that feature true CD-quality sound -- well in time for the winter Consumer Electronics Show (CES).