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buzz word

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a buzz word
a word or phrase that people in a particular group start to use a lot because they think it is important. Minimalism is the latest buzz word in modern architecture.
See also: buzz, word
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Jalapeno seems to be the latest buzz word at fast-food restaurants these days.
GOOD TASTES by Daily News (Los Angeles, CA)
Certainly, the big buzz word is condo conversions," said Richard Ringer, senior investment associate with Marcus Millichap in West Los Angeles.
Interpublic lease stands out among deals in submarket by Maio, Pat / Los Angeles Business Journal
Nanomaterials like fullerenes are said to have become the biggest buzz word in materials science today, promising to provide coating systems with functional properties, which may open up completely new markets for organic coatings.
Coatings conference planned by Rubber World
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