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bums on seats

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bums on seats  (British & Australian informal) also fannies in the seats (American informal)
if a public performance or a sports event puts bums on seats, many people pay to go and see it This production needs a big name to put bums on seats.
See also: bum, seat


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Gerry Russell, Kilsyth, added: "The Celtic fans won't flock back if Mowbray's appointed because they'd rather Roy Keane put bums on seats.
They were important, landmark films that also - unusually - put bums on seats.
The girly scenes feel like stunts designed to put more bums on seats.
 
 
 
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