build a better mousetrap


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build a better mousetrap

to develop or invent something superior to a device that is widely used. (From the old saying, "If you build a better mousetrap, the world will beat a path to your door.") Harry thought he could build a better mousetrap, but everything he "invented" had already been thought of.
See also: better, build
References in periodicals archive ?
You've heard the adage: "If you build a better mousetrap, the world will beat a path to your door.
Ralph Waldo Emerson said that if you build a better mousetrap, the world will beat a path to your door.
Part of the problem is that the development industry suffers from what I call the "better mousetrap syndrome", the belief that if you build a better mousetrap the world will beat a path to your door.
Build a better mousetrap and the world will beat a path to your door.
The only way to create value is to take risk, but you have to build a better mousetrap as well," says Primo.
12 /PRNewswire/ -- Dean Foods Company (NYSE: DF), today announced that the 1999 Build a Better Mousetrap Award has been presented to Dean Pickle & Specialty Products Company, a division of Dean Foods Company, for its innovative Picklevator(TM) packaging.
Los Angeles city worker Sean Skehan was relying on the old formula of trying to build a better mousetrap when he discovered a better computer program for traffic management - and, on Friday, he got his payday.
So we performed our own due diligence and determined that the most effective way to meet the needs of marketers who were managing thousands of keywords was to build a better mousetrap - and we feel that in the end, we've done just that.
If it has been done already, then they have to improve on it - build a better mousetrap,'' she said.
If you can build a better mousetrap, it won't matter whether you're black or white, people will buy it.