breathe life into

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breathe (new) life into (someone or something)

1. Literally, to revive someone who is not breathing, as by mouth-to-mouth resuscitation The lifeguard was able to pull the drowning boy from the pool and breathe life into him, thank goodness.
2. By extension, to revitalize something that has become dull or stale. The new CEO's creative approach really breathed new life into that failing company.
See also: breathe, life

breathe life into

Also, breathe new life into. Revive someone or something. For example, Cardiopulmonary resuscitation (CPR) shows one how to breathe life into a drowning victim , or Her appointment breathed new life into the firm. This term is used both literally, for reviving a person who has stopped breathing temporarily, and figuratively, for giving new impetus to or renewing some project. Also see breath of fresh air.
See also: breathe, life
References in periodicals archive ?
EAGLE ROCK - An alliance of civic, educational and religious leaders unveiled an idealistic strategy Saturday to breathe new life into local schools.
They're very familiar and comfortable with our ability to breathe new life into, as well as increase the profitability of real estate assets," he added.
MySAN can also breathe new life into any direct-attached storage systems by making them available as iSCSI targets on an IP network.
7 million in an attempt to breathe new life into Newhall, but the process has been slow and contentious.
With the fight refinancing arrangement, you should be able to breathe new life into your business and maybe even get home in time for dinner.
Additionally, Bruno's purchase of Visalia Auto Plaza will breathe new life into the development, as his investment intends to attract new dealers into the Visalia market," stated Bob Dowds, project manager for Visalia Auto Plaza LLC.
Most relieved will be the shopkeepers who, since last September, have endured the noise and backed-up traffic as construction workers labored to breathe new life into the two-mile stretch of the boulevard.
These giant retail units will bring shoppers out and breathe new life into smaller chains and Mom and Pop stores.
We believe this is an excellent opportunity for us to leverage the experience we have gained from our work at Homestead Preserve, an 11,500 acre conservation-based development surrounding the historic Homestead Resort in Hot Springs, Virginia and to breathe new life into a venerable, beautiful and altogether remarkable resort property," he added.
Lee recently signed on with DC Comics - long the rival to his Marvel Comics home - to breathe new life into its characters.
New technologies were also incorporated to breathe new life into old product concepts, such as Pfizer's launch in the US wound treatments sector of silicone-based adhesive sheets that claims to reduce scarring in healing wounds.
The debate was seen as a last prayer for Bradley to breathe new life into his campaign, which suffered another loss this week to Gore in the Washington state primary.
Founded in 2003, Crosswalk is a user-focused innovator, designing, manufacturing, and marketing high performance technology solutions that add flexibility and breathe new life into legacy IT infrastructures.