breakfast of champions


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breakfast of champions

An ironic praise for food or drink that is generally considered unhealthy, especially when one consumes it for breakfast or early in the day. Taken from the advertising slogan for Wheaties brand cereal, known for featuring prominent athletes on its packaging. Ah, beer. The breakfast of champions! Don't knock it, man. Cold pizza is the breakfast of champions.
See also: breakfast, of

breakfast of champions

n. a first alcoholic drink of the day, taken in the morning, instead of breakfast. (Collegiate.) He calls it the breakfast of champions. I call it a bad sign of something out of hand.
See also: breakfast, of
References in periodicals archive ?
Native American Jim Thorpe, who was an Olympic double gold medallist, as well as a pro baseball and football player, has made it to the cover of Wheaties; the popular cereal dubbed The Breakfast of Champions.
Breakfast of Champions tickets can be purchased for $25 by calling (508) 595-3753.
The Breakfast of Champions will take place on Wednesday, May 24, 2006, at 7:00 a.
1) WALTERS and WITHERSPOON: At women's breakfast of champions.
JOHN McKAY, former USC and Tampa Bay Bucs football coach: "The Breakfast of Champions is not a cereal to tough football teams.
MANY wannabe actors and actresses were thrilled when superstar Bruce Willis walked into a mass casting call for his new movie, Breakfast Of Champions, in Twin Falls, Idaho.
The festivities begin on August 13 with the Breakfast of Champions, followed by three days of competition behind the wheel on a challenging driving course and other tests of their knowledge of safety and of the industry.
Piehler, CEO of the Central Massachusetts chapter, at the annual Breakfast of Champions.
of Northern Iowa) examines the career of the late American writer Kurt Vonnegut (1922-2007), author of such works as Slaughterhouse-Five, Cat's Cradle, and Breakfast of Champions.
Other novels included Breakfast of Champions, Slapstick (Of Another Kind) and Mother Night.
His later novels included Cat's Cradle, Breakfast Of Champions and Mother Night.
Everyone needs the numbers to look good,'' said parent Beth Nelson, who despite her concerns volunteered at Grant High School's recent Breakfast of Champions for test-taking students.
The May 15 event began with a Breakfast of Champions in the Senate's Dirksen Senate Office Building.
MINNEAPOLIS -- In its continued celebration of championship performance, Wheaties, the Breakfast of Champions, is releasing three new Wheaties boxes featuring retro images of former Wheaties Champions Muhammad Ali, Bruce Jenner and Mary Lou Retton.
The campaign is set to launch Friday, May 8, during JobTrain's 2015 Breakfast of Champions at Levi's Stadium in Santa Clara, when the organization will celebrate its 50[sup.