break new ground


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break new ground

To innovate. They've really broken new ground with their latest product—I've never seen anything like it.
See also: break, ground, new

break new ground

Fig. to begin to do something that no one else has done; to pioneer [in an enterprise]. Dr. Anderson was breaking new ground in cancer research. They were breaking new ground in consumer electronics.
See also: break, ground, new

break new ground

COMMON If someone breaks new ground, they make progress by doing something completely different. The programme broke new ground, in giving to women roles traditionally assigned to men. They're trying to break new ground, make a new kind of cinema. Note: You can also use ground-breaking before a noun. He was given an award for his ground-breaking work in the field. She wrote a ground-breaking book on the subject. Note: You use these expressions to show approval.
See also: break, ground, new

break new (or fresh) ground

do something innovative which is considered an advance or positive benefit.
Literally, to break new ground is to do preparatory digging or other work prior to building or planting something. In North America the idiom is break ground .
See also: break, ground, new

break fresh/new ˈground

make a discovery; use new methods, etc: We’re breaking fresh ground with our new freezing methods. ▶ ˈground-breaking adj.: a ground-breaking discovery/report
See also: break, fresh, ground, new

break new ground

To advance beyond previous achievements: broke new ground in the field of computers.
See also: break, ground, new
References in periodicals archive ?
Nikki News will continue to break new ground by giving audiences a behind-the-scenes look at international hotspots, events, and entertainment, covering the inside stories that viewers want to see.
We have been able to break new ground in this key area and it's important that businesses understand that security and simplicity are no longer mutually exclusive -- they can have the high-quality content security they require, but it doesn't have to come at the expense of the valuable time of highly trained staff.
This grant program is designed to break new ground and move scientific and humanities research beyond the more familiar and traditional questions of science and religion and instead spawn new and innovative research in the area of science and ultimate reality," said Dennis Hair, program director for STARS.
Nutralogix will be the first supplement company ever to break new ground with high-tech video enhancement and many other exciting unprecedented events/features untouched by those currently in the fitness/supplement industry.
Working with this new nonprofit organization is enabling us to break new ground and reach a wider audience with our highly regarded consumer educational materials, as Women's Voices for Change will utilize these materials in its educational mission," said Utian.
This conference is going to break new ground in the Macintosh creative market because the whole focus of the show is on live training," stated Scott Kelby, conference organizer and the world's best-selling author of computer and technology books.