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brand new

Completely new and unused. The word "brand" here comes from Old English for fire or flame; thus, something that is brand new is likened to that which is forged in—and fresh out of—fire. I bought Jim a brand-new computer for his birthday. That car is brand new, so be extra careful when you drive it.
See also: brand, new

(brand) spanking new

mod. completely new; brand new. Look at that brand spanking new car!
See also: brand, new, spanking

cigarette with no name

and no brand cigarette and no name cigarette
n. a marijuana cigarette. (Drugs.) You got one of them cigarettes with no name? Bud’s been smoking no name cigarettes again.
See also: cigarette, name

no brand cigarette

See also: brand, cigarette

off-brand cigarette

n. a marijuana cigarette. (Drugs.) Shorty smokes nothing but those off-brand cigarettes.
See also: cigarette
References in periodicals archive ?
Any business, in any corner of the world, must create an experience to engage its employees before it can expect those employees to deliver the brand to customers.
Strong brands, by definition, increase the flow of resources--prospective students, donated dollars, public and media attention, better faculty and staff--to an institution.
In livestock feed, producers report their primary brands as Land O' Lakes, Purina and Kent with 16 percent, 9 percent and 9 percent of the market, respectively.
Flying Color, a marketing consultancy concentrating on helping leading brands in Japan integrate interactive media, Internet, mobile and email into their marketing and branding initiatives, is taking a strident approach to the issue.
In the 1998 Super Brand study, producers stated that the brands were "all about the same" on each of the 10 brand attributes.
Poldoian: Many brands are at risk, mainly because there has been such a proliferation of them.
Producers want to improve their productivity, and we need to be cognizant of customer ownership of brands and at the same time communicate the value of brands as a way to enhance that productivity," he says.
Traditional brand values, such as quality and safety, have become factors.
And yet recent experience suggests that brands may not belong to their nominal corporate owners at all, but to a firm's stakeholders--including customers, suppliers, and employees.
Each easy-to-navigate brand profile walks you through annual spending in three critical areas of product management:
We see so many brands attempting to be something that they really can't be -- resulting in market confusion," says Turley.