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brand new

Completely new and unused. The word "brand" here comes from Old English for fire or flame; thus, something that is brand new is likened to that which is forged in—and fresh out of—fire. I bought Jim a brand-new computer for his birthday. That car is brand new, so be extra careful when you drive it.
See also: brand, new

branded IP

Intellectual property ("IP") that is already associated with a popular brand. With branded IP at their disposal, movie studios don't have to take chances any more. Why would they forego the built-in audience a superhero movie brings?
See also: brand

(brand) spanking new

mod. completely new; brand new. Look at that brand spanking new car!
See also: brand, new, spanking

cigarette with no name

and no brand cigarette and no name cigarette
n. a marijuana cigarette. (Drugs.) You got one of them cigarettes with no name? Bud’s been smoking no name cigarettes again.
See also: cigarette, name, no

no brand cigarette

See also: brand, cigarette, no

off-brand cigarette

n. a marijuana cigarette. (Drugs.) Shorty smokes nothing but those off-brand cigarettes.
See also: cigarette
References in periodicals archive ?
Jeff Newman, the W&M executive vice president in Westchester, said the company has turned branding in a new direction by creating a brand atmosphere for its buildings.
Having built up a good name among the brokerage community, it's already a step ahead of the game, according to Celene Clark, senior managing director of corporate communications at Cushman and Wakefield, another global powerhouse always on the lookout for branding opportunities.
Despite the recent hard times experienced across the board, Kerwin remains optimistic about the branding industry in particular and advertising in general.
The days of sheer impact through blitz are over, and communication will have to be smarter -- hence all the talk now of branding.
ID Branding designed a visual identity system infused with SAIF's brand promise and values.
based ID Branding is a full-service branding agency, specializing in creating integrated, strategy driven branding programs for regional and national clients, including Kodak, Microsoft, H.
But diversification is also the most expensive branding option.
Armed with an understanding of branding options, a CEO might want to take a "macroscopic" look at how brands fit into a company's overall strategy.
To access the Branding Insight Tool(TM) and information on Market Illumination's other tools and services, visit www.
Hughes is the founder and managing director of The Brand Establishment, an elite group of principals of brand development and branding firms dedicated to an advanced and contemporary view of brand development.
We don't know how much they spent on advertising and other brand-building activities over the years, so at the end of the day we can't say for sure whether investing in branding activities generated more money than it cost," Srinivasan acknowledges.
Pharmaceutical branding describes the process whereby companies attempt to transform an active chemical compound into a recognizable package of associated brand values; these values, such as effectiveness, safety, trust and other more emotional associations, have become increasingly important levers through which pharmaceutical marketers can look to achieve greater market share and loyalty in an evermore competitive market space.
More than ever, when considering co branding, brand executives must make sure the existing brand equity is strong and can sustain and flourish in a co branded situation.