Jeff Newman, the W&M executive vice president in Westchester, said the company has turned branding in a new direction by creating a brand atmosphere for its buildings.
Having built up a good name among the brokerage community, it's already a step ahead of the game, according to Celene Clark, senior managing director of corporate communications at Cushman and Wakefield, another global powerhouse always on the lookout for branding opportunities.
TBWA Japan, a full-service marketing agency with 180 staff formed when the European company took over Nippon Advertising in 1998, also reckons that Japanese companies and agencies have a lot of catching up to do when it comes to branding.
Despite the recent hard times experienced across the board, Kerwin remains optimistic about the branding industry in particular and advertising in general.
Through the branding
process, you may need professional help.
designed a visual identity system infused with SAIF's brand promise and values.
But diversification is also the most expensive branding
Insight Tool was developed for marketing professionals who already possess enough information to self-assess their company's Branding
but haven't had the right, in-depth tool to "mine" it.
Hughes is the founder and managing director of The Brand Establishment, an elite group of principals of brand development and branding
firms dedicated to an advanced and contemporary view of brand development.
92, who was Srinivasan's advisee as a student, and Yonsei Business School Professor Dae Ryun Chang, has come up with a mathematical model and a market research method that allows managers to figure out how much more the company will earn if it invests in various kinds of branding
describes the process whereby companies attempt to transform an active chemical compound into a recognizable package of associated brand values; these values, such as effectiveness, safety, trust and other more emotional associations, have become increasingly important levers through which pharmaceutical marketers can look to achieve greater market share and loyalty in an evermore competitive market space.
SEATTLE -- The most recent Anholt Nation Brands Index (NBI), created by nation branding
expert Simon Anholt and powered by GMI (Global Market Insite, Inc.
According to the survey, the power of consumer electronics brands appears to be wavering in Western markets where branding
is most sophisticated.
This oft-recalled line from an aspirin commercial in the 1970s marks the pivotal moment celebrity endorsements classified as "borrowed equity" instead of a simple nod of approval, according to brand experts from Deskey Branding
Designed to recognize excellence in branding
, these awards are granted to organizations and people who have shown commendable achievement in the areas of brand management and theory.