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brand new

Completely new and unused. The word "brand" here comes from Old English for fire or flame; thus, something that is brand new is likened to that which is forged in—and fresh out of—fire. I bought Jim a brand-new computer for his birthday. That car is brand new, so be extra careful when you drive it.
See also: brand, new

(brand) spanking new

mod. completely new; brand new. Look at that brand spanking new car!
See also: brand, new, spanking

cigarette with no name

and no brand cigarette and no name cigarette
n. a marijuana cigarette. (Drugs.) You got one of them cigarettes with no name? Bud’s been smoking no name cigarettes again.
See also: cigarette, name

no brand cigarette

See also: brand, cigarette

off-brand cigarette

n. a marijuana cigarette. (Drugs.) Shorty smokes nothing but those off-brand cigarettes.
See also: cigarette
References in periodicals archive ?
Jeff Newman, the W&M executive vice president in Westchester, said the company has turned branding in a new direction by creating a brand atmosphere for its buildings.
Having built up a good name among the brokerage community, it's already a step ahead of the game, according to Celene Clark, senior managing director of corporate communications at Cushman and Wakefield, another global powerhouse always on the lookout for branding opportunities.
TBWA Japan, a full-service marketing agency with 180 staff formed when the European company took over Nippon Advertising in 1998, also reckons that Japanese companies and agencies have a lot of catching up to do when it comes to branding.
Despite the recent hard times experienced across the board, Kerwin remains optimistic about the branding industry in particular and advertising in general.
ID Branding designed a visual identity system infused with SAIF's brand promise and values.
But diversification is also the most expensive branding option.
The Branding Insight Tool was developed for marketing professionals who already possess enough information to self-assess their company's Branding but haven't had the right, in-depth tool to "mine" it.
Hughes is the founder and managing director of The Brand Establishment, an elite group of principals of brand development and branding firms dedicated to an advanced and contemporary view of brand development.
92, who was Srinivasan's advisee as a student, and Yonsei Business School Professor Dae Ryun Chang, has come up with a mathematical model and a market research method that allows managers to figure out how much more the company will earn if it invests in various kinds of branding activities.
Pharmaceutical branding describes the process whereby companies attempt to transform an active chemical compound into a recognizable package of associated brand values; these values, such as effectiveness, safety, trust and other more emotional associations, have become increasingly important levers through which pharmaceutical marketers can look to achieve greater market share and loyalty in an evermore competitive market space.
SEATTLE -- The most recent Anholt Nation Brands Index (NBI), created by nation branding expert Simon Anholt and powered by GMI (Global Market Insite, Inc.
According to the survey, the power of consumer electronics brands appears to be wavering in Western markets where branding is most sophisticated.
This oft-recalled line from an aspirin commercial in the 1970s marks the pivotal moment celebrity endorsements classified as "borrowed equity" instead of a simple nod of approval, according to brand experts from Deskey Branding.
Designed to recognize excellence in branding, these awards are granted to organizations and people who have shown commendable achievement in the areas of brand management and theory.