brand

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brand new

Completely new and unused. The word "brand" here comes from Old English for fire or flame; thus, something that is brand new is likened to that which is forged in—and fresh out of—fire. I bought Jim a brand-new computer for his birthday. That car is brand new, so be extra careful when you drive it.
See also: brand, new

branded IP

Intellectual property ("IP") that is already associated with a popular brand. With branded IP at their disposal, movie studios don't have to take chances any more. Why would they forego the built-in audience a superhero movie brings?
See also: brand

on brand

Fitting with the image or brand of someone or something. This phrase can refer to a company brand or (perhaps humorously) to someone's personal interests or image. Their newest commercial is so on brand that you can tell it's for their product before you even see it. That book on the lunar phases is very on brand for you, what with your interest in astronomy.
See also: brand, on

brand spanking new

A more emphatic way to say "new." Nope, I have a brand spanking new phone now, so I shouldn't be dropping calls anymore.
See also: brand, new, spanking

no-brand cigarette

slang A hand-rolled cigarette filled with marijuana; a joint. My brother and I sat out on the back porch, passing a no-brand cigarette back and forth while discussing the mysteries of the universe.
See also: cigarette

off-brand cigarette

Machine-rolled cigarettes not produced by companies with well-known or reputable brands. He was sentenced to six months in jail for selling cheap, off-brand cigarettes outside a strip mall in north Denver. Studies have shown that off-brand cigarettes can contain nearly twice as many cancer-causing chemicals as those produced by established brands such as Marlboro or Camel.
See also: cigarette

(brand) spanking new

Totally new; never before used. This computer is brand spanking new, so I just don't understand how it can have such terrible performance issues. The company just completed construction on their spanking new headquarters in Virginia.
See also: new, spanking

(brand) spanking new

mod. completely new; brand new. Look at that brand spanking new car!
See also: brand, new, spanking

cigarette with no name

and no brand cigarette and no name cigarette
n. a marijuana cigarette. (Drugs.) You got one of them cigarettes with no name? Bud’s been smoking no name cigarettes again.
See also: cigarette, name, no

no brand cigarette

verb
See also: brand, cigarette, no

off-brand cigarette

n. a marijuana cigarette. (Drugs.) Shorty smokes nothing but those off-brand cigarettes.
See also: cigarette
References in periodicals archive ?
Jeff Newman, the W&M executive vice president in Westchester, said the company has turned branding in a new direction by creating a brand atmosphere for its buildings.
Having built up a good name among the brokerage community, it's already a step ahead of the game, according to Celene Clark, senior managing director of corporate communications at Cushman and Wakefield, another global powerhouse always on the lookout for branding opportunities.
Despite the recent hard times experienced across the board, Kerwin remains optimistic about the branding industry in particular and advertising in general.
The days of sheer impact through blitz are over, and communication will have to be smarter -- hence all the talk now of branding.
But diversification is also the most expensive branding option.
Armed with an understanding of branding options, a CEO might want to take a "macroscopic" look at how brands fit into a company's overall strategy.