be taken at face value

be taken at face value

To be accepted only based on the way someone or something appears or seems, without being verified or investigated first. It's important that the current period of economic growth is not taken at face value by the government, as there is still a tremendous amount of work that needs to be done. The best salespeople are the ones who are taken at face value by their customers.
See also: face, taken, value
References in periodicals archive ?
Freud and Marx unveil ed the naivete of assuming that conscious choices can be taken at face value.
As a result of the influence of the social sciences, altruistic acts are no longer likely to be taken at face value, and may be thought to be irrational in one way or another once deeper motives are explored.
The problem is one of authorial intention: Is the more prominent message to be taken at face value, or is it just a cover for smuggling dangerous ideas into the heads of unsympathetic readers.
At the beginning of the essay, we are warned that what Equiano says is generally not to be taken at face value, and apparent discourses are devices used to prevent the alienation of the audience: