be in full flood

be in full flood

1. Literally, to be overflowing, as of a river or similar body of water. Thanks to all the rain we've had this spring, the river is in full flood.
2. To be well underway and continuing at a fast pace. If you're not coming home for Christmas, you need to tell mom because her planning is already in full flood. After a slow start, the convention is now in full flood.
See also: flood, full

be in full flood

1 (of a river) be swollen and overflowing its banks. 2 have gained momentum; be at the height of activity.
2 1991 Journal of Theological Studies There is too much detail for comfort…which is somewhat confusing when exposition is in full flood.
See also: flood, full