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be ahead of the game

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be ahead of the game
to know more about the most recent developments in a particular subject or activity than the people or companies with whom you are competing. A very extensive research and development programme ensures that we're ahead of the game.
See also: ahead, game

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I suppose she feels she can charge it up to necessary expenses for publicity and still be ahead of the game, taking into account the advertising she's going to get.
 
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