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bandwagon effect

   Also found in: Dictionary/thesaurus, Wikipedia 0.03 sec.
the bandwagon effect
get/jump/leap on the bandwagon - to become involved in an activity which is successful so that you can get the advantages of it yourself. The bandwagon effect accounts for the increasing number of girl groups on the pop scene.
See also: bandwagon, effect

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Adding to the bandwagon effect, business journals and other press reported that influential leaders were getting more and more of their ideas from reading blogs.
CRITICAL THINKING: Link the bandwagon effect to the New Hampshire primary.
A devaluation which goes too far cannot be excluded because of the bandwagon effect, a loss of confidence in the markets as a consequence of the "twin deficit," a diversification of financial investments, etc.
 
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