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bandwagon |
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the bandwagon effect get/jump/leap on the bandwagon - to become involved in an activity which is successful so that you can get the advantages of it yourself. The bandwagon effect accounts for the increasing number of girl groups on the pop scene. See also: effect get/jump/leap on the bandwagon to become involved in an activity which is successful so that you can get the advantages of it yourself. The success of the product led many companies to jump on the bandwagon. Publishers are rushing to get on the CD-ROM bandwagon. jump on the bandwagon to support something that is popular. Publishers jumped on the CD-ROM bandwagon even though they didn't know if they could sell CD-ROMs. See also: jump |
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bandwagon
