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bait and switch

   Also found in: Dictionary/thesaurus, Legal, Financial, Acronyms, Encyclopedia, Wikipedia 0.01 sec.
bait and switch
Fig. a deceptive merchandising practice where one product is advertised at a low price to get people's attention [the bait], but pressure is applied to get the customer to purchase a more expensive item. Walter described how the store used bait and switch, since they never seemed to have in stock the bargains that they advertised. Wilbur accused the merchant of bait and switch practices and stalked out of the store.
See also: and, bait, switch


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Their topics include recognition and the renewal of ideology critique, a contemporary Persian letter and its global purloining, form and power in an age of continuous spectacle, and sex and drugs bait and switch.
A number of New York City sushi restaurants and grocery stores are playing bait and switch with fish, say two high school students turned high-tech sleuths who have been using DNA testing.
On "Landmine," O'Connor even executes a beguiling bait and switch, starting off soft and building to a gorgeous climax of cascading white noise.
 
 
 
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