at face value


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at face value

1. Based on the way someone or something appears or seems, without being verified or investigated first. It's important that the current period of economic growth is not taken at face value by the government, as there is still a tremendous amount of work that needs to be done. You can't judge someone like Nicole at face value—she's actually much friendlier than she seems at first.
2. In exchange for the official price printed on a ticket (as opposed to a resale price determined by the seller). I'll even sell you the tickets at face value. Come on, that's a good deal! If we want to see The Rolling Stones, we need to get tickets at face value before they sell out—they'll be way too expensive once people start reselling them.
See also: face, value

at face value

from outward appearance; from what something first appears to be. (From the value printed on the "face" of a coin or bank note.) Don't just accept her offer at face value. Think of the implications. Joan tends to take people at face value and so she is always getting hurt.
See also: face, value

at face value

COMMON
1. If you take what someone says at face value, you accept it and believe it without thinking about it very much. Clients should know better than to take the advice of a salesman at face value. He can be a little too trusting at times and has a tendency to accept things at face value.
2. If you take someone at face value, you accept the impression that they give of themselves, even though this may be false. For a time I took him at face value. At that time, I had no reason to suspect him. She tends to accept people at face value. Note: The face value of a coin or banknote is the amount that is printed on it, although it may in fact be worth more or less than that amount, for example because it is very old.
See also: face, value
References in periodicals archive ?
Tickets are being sold at face value plus a standard 10% booking fee and are available for the Metro Radio Arena shows on October 25, 26 and 27.
It then offers customers the opportunity to cut in front of the line, with a binding contract, to scoop up those tickets at face value.
Calvinists tend to say we traditional Baptists do not believe the Bible, but the more accurate statement is that we do not take the C passages at face value.
He got four at face value for the England game from president Jack Patterson.
One way to lie is to accept at face value what are known to be official lies, uncritically passing them on to the public without adequate confirmations.
Zero Coupon Treasury STRIPS are sold at a discount or at face value and in denominations as small as $30.
SAI purchases the gift cards and certificates from the merchants at a discount from face value, resells them to community-based non-profit organizations (NPO's), who in turn sell them to their members and supporters at face value, generating substantial fundraising revenue.