assure (one) of

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assure (one) of

To try to convince one of something or quell one's fears. The partners are getting nervous—we need to assure them of the deal's favorable terms. Can you please assure the boss of my ability to handle this project?
See also: assure, of

assure someone of something

to guarantee something to someone; to promise someone that something will happen or that a particular state exists. I want to assure you of our good intentions. Frequently, she had to assure herself of her basic worth.
See also: assure, of
References in periodicals archive ?
Second Vice-President Kent Shelley has commitments from a number of outstanding baseball coaches and the early January starting date will assure us of a head start on preparations for another great season.
Lyris' long-established relationship with the ISPs helps assure us of a much higher success rate as does Lyris' deliverability tool, EmailAdvisor.
His knowledge and experience, combined with his work ethic, will assure us of the very best results in moving the company forward.
There are several additional opportunities on the horizon, which assure us of continued growth and profitability.
We are confident that this approach combined with our competitive advantages in technology and application products will assure us of solid performance going forward, because our success is enabled by the success of our customers.