approach

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seagull approach

business slang A management style or approach in which the manager only becomes involved in a matter when a problem is perceived to have arisen, especially when he or she has little other knowledge about said matter and only causes more problems as a result of his or her involvement. I'm sick of this new boss's seagull approach. If he would just let us get on with our work instead of swooping in every time there's a hiccup, we'd nearly be finished by now!
See also: approach, seagull

rifle approach

In business, a marketing strategy in which a very narrow, focused, or selective group, demographic, or population is targeted or advertised to. Our competitors have been drawing away a large proportion of the market share of teenaged customers, so our next marketing campaign is going to have a rifle approach to get them back.
See also: approach, rifle

shotgun approach

In business, a marketing strategy in which a wide and nonselective population or demographic is reached or advertised to. We don't yet have much brand recognition in the market, so we're going with a shotgun approach to reach as many potential customers as we can.
See also: approach, shotgun

carrot and stick

A motivational tactic that uses a reward and punishment system to encourage improved performance or behavior. Companies are slowly learning that the carrot and stick approach to management is ineffective—employees are much more motivated to do a better job when they are recognized for their hard work.
See also: and, carrot, stick

approach someone about someone or something

to ask someone about someone or something, usually with tact and caution. Wally has been acting strangely. I will approach Judy about him. She approached Tom about the broken window.
See also: approach

a softly, softly approach

  (British & Australian)
a gradual way of solving a problem that shows patience and does not involve immediate action or force The recent unrest in the capital suggests that the government's softly, softly approach to reform is not working.
See also: approach, softly

carrot and stick

Reward and punishment used as persuasive measures, as in Management dangled the carrot of a possible raise before strikers, but at the same time waved the stick of losing their pension benefits . This term alludes to enticing a horse or donkey to move by dangling a carrot before it and, either alternately or at the same time, urging it forward by beating it with a stick. [Late 1800s]
See also: and, carrot, stick
References in classic literature ?
The wood-chopper was seen broiling his supper on the coals as they lost sight of the fire, and when the boat approached the shore, the torch of Mohegan’s canoe was shining again under the gloom of the eastern mountain.
As the white-furred one approached, the six grasped their swords more firmly--the hooked instrument in the left hand, the straight sword in the right, while above the left wrist the small shield was held rigid upon a metal bracelet.
It was dark when the two approached the British right, after a slight delay farther back because of a German patrol it had been necessary to elude.
Tarzan approached the table and placed a finger on the map.
The beast was lying down as Tarzan approached, but he rose as the ape-man reached his side.
As he approached the mighty cat the creature stepped warily to one side, and the ape-man brushed past him within a foot of the dripping jaws, and as he continued on through the forest the panther followed on behind him, as a hound follows at heel.
He approached the turn and looked around it; the corridor was empty to the closed door.
Eradication can be approached by 2 paths: the first (and the one now pursued in some clinics) is to vigorously treat active infection with HIV drugs, the second is to target the remaining latently infected T cells ("the reservoir").
One semester, I realized how frustrating my approach to defining the Gothic was when a student approached me two weeks into the course to ask me why I teach a class about a topic I can't even define.
When we approached authors for contributions, many felt they wanted to refine their papers--either because of direct responses received at the seminar or because of the influence of others' seminar papers on their initial perspective.
And it is not for those unwilling to gain knowledge of the interdisciplinary traditions by which any single research question might be approached.
Student salespersons approached customers (faculty and staff) to sign up for a plant rental program for the semester.
During the observation hour, every user who approached the reference desk and spoke to the reference librarian(s) was noted.
User A: "Actually, I waited until one of them approached me.
I thought of that question as I approached the desk.