affinity for

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affinity for

A passionate interest in or affection for something or someone. She must have an affinity for women with dark hair because her girlfriends are always brunettes. You can always find Lucy at the library—she has a real affinity for reading.

affinity for someone or something

a strong preference for something; a strong liking for something. Mary's affinity for classical music accounts for her large collection of recordings.
References in periodicals archive ?
Affinity partners actively market their products or services to CalCPA members.
Glennie agreed: "TEI's affinity relationship with RIA complements the Institute's other programs, including our networking opportunities, information exchanges, top-notch educational programs, and effective advocacy on a broad range of administrative and legislative issues.
Affinity Federal Credit Union will utilize this facility as a credit union bank, client service center and for general office space.
The Tax Court held that Peoples Bank's payment to the alumni association under the affinity card contract were for the use of valuable intangible property rights, not for services.
By assuming, in accordance with experimental results, that about eight mutations must occur before antibodies reach a local affinity peak, the researchers use the model to predict that the binding region of a model antibody is influenced on average by about 40 nearby amino acids.
Affinity Health System set out to implement a Business Intelligence (BI) tool that could graphically present their data in many different functions of the health network.
Affinity Internet is committed to empowering its customers to write their own Internet success stories.
QuadraMed and Affinity are registered trademarks of QuadraMed Corporation.
At Affinity Bag we talk to the customer to find a functional solution that will effectively extend their marketing efforts so their bags are not just something in which to carry objects, but rather something to carry on an image long after the products are removed.
Affinity expects to receive close to a 6% rate increase from the Maryland Health Services Cost Review Commission in fiscal 2007.
VCFNE IV, its current investment fund, focuses on New England-based companies and has committed capital of $75 million thus far to 25 different venture-backed companies, many of which focus on affinity and loyalty marketing and marketing information services.
Affinity Internet, the leading web site, ecommerce and online marketing service provider for web professionals and small businesses, today announced the launch of Virtual Private Server (VPS) solutions through the company's web hosting brand Gate.
SAN FRANCISCO -- Forward Management, LLC (Forward) announced today a sales and marketing partnership with Affinity Investment Advisors, LLC (Affinity) of Irvine, CA, a registered investment management firm specializing in large cap equity investing.
Affinity Internet, the leading Web site, eCommerce and online-marketing service provider for Web professionals and small businesses, today announced that it will now offer two services designed to meet and exceed current industry compliance standards for online credit card usage: ScanAlert PCI Certification and ScanAlert HACKER SAFE(R).
NASDAQ: TZIX) announced that Affinity Health Plan has purchased its Facets Extended Enterprise(TM) administrative system to help it efficiently manage the demands of the growing Medicaid market.