get more comfortable with the measurability of online media, they will likely continue to demand the same transparency and accountability from their agencies.
We're moving aggressively to deliver the most possible value to our key customers - audiences, advertisers
and publishers - and seize the major new opportunities we see ahead for the Internet," said Terry Semel, Yahoo
More than 3,000 advertisers
and agencies are currently members of the Click Fraud Network, which is the first and largest independent third-party service dedicated to helping advertisers
, agencies and search providers monitor online advertising campaigns for click fraud free of charge.
now have the ability to effectively manage their print and online classified ad campaigns through a single online console.
But for every printed story that draws advertiser
ire, there are thousands that never see the light of day.
If a leasing format is selected with the intention that the advertiser
be a subtenant of Sign Maven, then non-disturbance from Owner X must be provided for.
Unlike one-off clips and one-hit wonders, the serial nature of audio and video podcasts provides advertisers
a high level of predictability in determining the appropriate advertising context and audience composition for their brands, which often varies widely.
If the networks claim advertisers
want (just young white people), why are marketers going the opposite way with their ads?
Baker's few examples of advertiser
pressure actually undercut his own argument, for they show that news organizations are willing to publish and damn the consequences: The Washington State Fruit Commission pulls $71,000 worth of ads from CBS after "60 Minutes" airs a critical report on the hazards of the fruit pesticide Alar.
The Turn automatic targeting network provides advertisers
a revolutionary option for online advertising campaigns; and for publishers Turn offers a unique and compelling set of features: automatic targeting, superior relevance and unprecedented control.
and ad agencies gain simple, cost-effective access to radio.
The closer an advertiser
can get to the source, the better the results; this is the perfect system for eliminating chain-buying.
Experience Higher Conversion Rates Through Targeted In-Call Ads Versus Ads Sent to Mobile Devices
Ripley will be responsible for acceleration of the company's in-game advertising business globally, developing innovative advertising strategies that create future growth and defining immediate opportunities for advertisers
to employ in-game advertising.
Expanding the rich media, advertiser
branding and direct response components of the dynamic display ad will create an ideal online product inventory showcase.