a softly, softly approach

a softly, softly approach

  (British & Australian)
a gradual way of solving a problem that shows patience and does not involve immediate action or force The recent unrest in the capital suggests that the government's softly, softly approach to reform is not working.
See also: approach, softly
References in periodicals archive ?
Speaking ahead of Manchester United's away match at West Ham on Saturday, Assistant Manager Mike Phelan said: " It's sort of a softly, softly approach with Owen.
PEOPLE who smoke cannabis in public face arrest from next week when police end a softly, softly approach to users.
THE British government has ordered a softly, softly approach to gaining the release of a Scots charity worker kidnapped in Georgia.
have pushed carefully planned messages into the market, slowly getting users familiar with the new services and taking a softly, softly approach to cultivating user demand.