snowball effect

(redirected from a snowball effect)

snowball effect

A situation in which the results or consequences of an action grow at an increasingly faster rate over time. Once the video game hit the market, word of mouth caused a snowball effect that made it the most popular and top grossing game of all time. She ignored her debt for so long that now, she's experiencing a snowball effect that threatens to crush her financially.
See also: effect, snowball
References in periodicals archive ?
Ex-Wales captain Gareth Thomas: Hoping for a snowball effect
AVOID THE SNOWBALL EFFECT If we are too emotional with the trading, a losing trade can often have a snowball effect, with the loss triggering a destructive impulsive mechanism that compels us to need to make the loss back right away.
Organized efforts by the American Family Association, the Liberty Counsel, the Catholic League for Religious and Civil Rights, FOX TV's Bill O'Reilly, and others started a snowball effect that was felt by many of the "big box" stores.
Sophie-Marie Scouflaire of Medecins Sans Frontieres said cheaper drugs will create a snowball effect, allowing charities to buy and administer the treatments.
But Garland's funeral kind of began a snowball effect.
Commenting on the record successes of the fourth quarter, Brewer said, "Every time JDA licenses a new customer, we typically create a revenue stream that grows with a snowball effect over years.