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a snowball effect

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a snowball effect
a situation in which something increases in size or importance at a faster and faster rate The more successful you become, the more publicity you get and that publicity generates sales. It's a sort of snowball effect.
See also: effect, snowball
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AVOID THE SNOWBALL EFFECT If we are too emotional with the trading, a losing trade can often have a snowball effect, with the loss triggering a destructive impulsive mechanism that compels us to need to make the loss back right away.
Trading Insight: Snowball Effect by Mena Report
He said: "If more and more companies could use Teesport we would see a snowball effect and people will realise it is a good option.
Servicing firm's Teesport boost by Evening Gazette (Middlesbrough, England)
Their drinking started a snowball effect in which they tried experimenting with drugs.
No-booze news by Amy / Girls' Life
 
 
 
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