a snowball effect

a snowball effect

a situation in which something increases in size or importance at a faster and faster rate The more successful you become, the more publicity you get and that publicity generates sales. It's a sort of snowball effect.
See also: effect, snowball
References in periodicals archive ?
Ex-Wales captain Gareth Thomas: Hoping for a snowball effect
AVOID THE SNOWBALL EFFECT If we are too emotional with the trading, a losing trade can often have a snowball effect, with the loss triggering a destructive impulsive mechanism that compels us to need to make the loss back right away.
Organized efforts by the American Family Association, the Liberty Counsel, the Catholic League for Religious and Civil Rights, FOX TV's Bill O'Reilly, and others started a snowball effect that was felt by many of the "big box" stores.
Sophie-Marie Scouflaire of Medecins Sans Frontieres said cheaper drugs will create a snowball effect, allowing charities to buy and administer the treatments.
But Garland's funeral kind of began a snowball effect.
Commenting on the record successes of the fourth quarter, Brewer said, "Every time JDA licenses a new customer, we typically create a revenue stream that grows with a snowball effect over years.