win hearts and minds

To garner the support of some population of people by appealing to their emotions and intelligence. The indie film has been a surprise success, winning hearts and minds around the country. You can't win people over with statistics. You have to win their hearts and minds.

See also: and, heart, mind, win

See also:

win the hearts and minds of (the members of some group)
make a splash
create a splash
cause a splash
make, cause, etc. a splash
splash
with mixed emotions
mixed emotions
bottle (one's) feelings up
bottle up (one's) emotions

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