take the wraps off something

take the wraps off

To reveal or uncover something that had been hidden or kept secret. We better take the wraps off this campaign before it gets leaked to the press. I can't wait to see the new model, but they haven't taken the wraps off yet.

See also: off, take, wrap

Farlex Dictionary of Idioms. © 2024 Farlex, Inc, all rights reserved.

take the wraps off something

If someone takes the wraps off something such as a plan or a new product, they tell people about it for the first time. Yesterday, the minister took the wraps off ambitious plans to create Ireland's first purpose-built national soccer stadium. The company also took the wraps off their new game machine. Note: You can also say that the wraps come off something with the same meaning. This Saturday, the wraps will come off the competition's official shortlist.

See also: off, something, take, wrap

Collins COBUILD Idioms Dictionary, 3rd ed. © HarperCollins Publishers 2012