shoe-leather campaign

A series of coordinated on-foot, door-to-door efforts to increase a political candidate's support among voters ahead of an election. We won because we ran an old-fashioned shoe-leather campaign. By talking to voters across the county and getting to know them personally, we have been able to earn their trust and their vote. Severe weather conditions have made shoe-leather campaigns more difficult in this part of the country, so both parties have pivoted to increased email and text messaging efforts.