As a special musical treat for all participants of this year's walk, Safe and Sound has invited Rob Idol, UK's number one 'Robbie Williams' tribute artist who has performed well over 1000 shows to an audience of over 2 million people throughout his career.
The steady increase in participant numbers serves as a very strong indicator that we are succeeding in widening our outreach and taking our message to a greater number of people each year," says Sabina Khandwani, Spokesperson of Safe and Sound and Head of PR and Marketing at BurJuman.
Roberta Rees, breast cancer survivor and strong supporter of the Safe and Sound campaign will be participating for the third consecutive year: "I'm more than happy to participate for the third time.
I congratulate Safe and Sound on their wonderful work all through the years to raise awareness on breast cancer.
On October 1st at 5:00pm the elegant spiral staircase inside BurJuman was filled with lanterns bathing the atmosphere in a layered ocean of lights celebrating the launch of the 2010 Safe and Sound Breast Cancer Awareness Campaign.
Symbolic for the knowledge and hope the campaign is spreading throughout the community, 'Volunteer in Dubai' gathered 100 individuals to light lanterns within the mall, graciously provided by 'Glowskies' -- a heartwarming kick-off to a Calendar of events run by the Safe and Sound campaign to encourage women to be alert and proactive about their breast health.