rub in
1. To cause some substance to be absorbed into something else with vigorous rubbing. (In each usage, a noun or pronoun can be used between "rub" and "in.") You'll want to rub in the ointment when your skin is clean and dry. Spread some of the leather conditioner onto the top of your shoe and then rub it in by hand.
2. To make someone feel worse about an already bad, unpleasant, or undesirable situation or outcome. A: "You know that this means you won't get to qualify for the state championships, right?" B: "Sheesh, no need to rub it in, Dave." Why do you always rub in my problems at work whenever we get into an argument?
3. To flaunt one's success or good fortune in order to make someone else jealous. She loves rubbing in the fact that she got promoted before me. Yes, I know you're going to Japan with the money you won in the lottery—you don't need to rub it in!
Farlex Dictionary of Idioms. © 2024 Farlex, Inc, all rights reserved.
rub in
Also,
rub it in. Harp on something, especially an unpleasant matter, as in
She always rubs in the fact that she graduated with honors and I didn't, or
I know I forgot your birthday, but don't keep rubbing it in. This idiom alludes to the expression
rub salt into a wound, an action that makes the wound more painful; it dates from medieval times and remains current. [Mid-1800s] Also see
rub someone's nose in it.
The American Heritage® Dictionary of Idioms by Christine Ammer. Copyright © 2003, 1997 by The Christine Ammer 1992 Trust. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.