plugola

An illicit payment made to have something promoted on TV or radio without being disclosed as a sponsorship. Let's see if they'll take a plugola to use our product in the movie. The station is being investigated for receiving plugolas from various companies over the past 15 years.

plugola

(pləgˈolə)

n. a bribe paid to get a free advertising plug (worth far more than the amount of the bribe). The announcer was charged with accepting plugola.

See also:

References in periodicals archive

quiz and giveaway shows presented many opportunities for plugola:

deejay's patter about a recording become plugola? The Committee

variant, "plugola," can be used interchangeably but usually

provision dealing with the disclosure of payments--payola, plugola, and

payola and plugola. Deceptive Practices in Broadcasting, supra note 107,

(177.) Confusion on 'Plugola' Notice, BROADCASTING, Apr.

66; Industry Group Meets FCC on 'Plugola' Rules, BROADCASTING,

July 3, 1961, at 51; Plugola Extension, BROADCASTING, Aug.

Unmasking hidden commercials in broadcasting: origins of the sponsorship identification regulations, 1927-1963

But the unfettered, anything-goes plugola atmosphere is harder to sustain as Hollywood searches for subtle and creative ways to deal with the issue in a tougher atmosphere.

Pic promos face perplexing plight: fantasy fare daunts marketing partners

While many critics lamented the wall-to-wall plugola in "Minority Report," that film wasn't exactly a watershed.

Hollywood keeps plugging along. (Reel Life)

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