play on the/(one's) heartstrings
To elicit a very strong emotional reaction in one, especially a feeling of sympathy, pity, or compassion. I don't know why, but that piece of music always plays on my heartstrings. That documentary really plays on the heartstrings—you'll want to adopt all of those kids after watching it. Can't anyone else see that all her tears and wailing are just an act to play on people's heartstrings.
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