Idioms

damage limitation

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damage limitation

The efforts made to reduce, negate, or counteract damage, loss, or any other unfavorable outcome. Primarily heard in UK. The IT department was on serious damage limitation after it became apparent that our servers had been hacked. The MP has been doing damage limitation ever since he let slip racist remarks during a television interview. After news of the CEO's scandal broke, the PR department had to run damage limitation all week.

See also: damage

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