So, in April 2009, Musk turned to one of his old business tactics: He threw a
kegger. The politicos who gathered over beers in Washington's National Building Museum were given rides in the Model S around a giant indoor track.
They restricted: Connecticut banned "
keggers" in dorms; Yale banned alcohol at university functions including freshmen; Wisconsin urged frats to have "dry rushes." They provided alternatives: Illinois sponsored "Fruit Juice Friday" at the bar in the student union.
Except in cases of mobile
keggers and the occasional make-out session, ditches don't typically attract the cool kids.
Everyone in town knew that he had had a drinking problem when he was young, and not the kind of problem most high school kids have, out at the pit or at
keggers in the woods.
How many times a year does the average person past, say, the age of twenty--after contact sports and
keggers but before canes and the fear of hip fracture--fall down?
"I do
keggers and pizza parties when a department has made something happen," he said.