in (one's)/its prime

in (one's)/its prime

At the peak of skill or physical ability; in the most successful or productive period. In its prime, the company developed some of the most influential video games of all times. I used to be able to bench press over 250 pounds when I was in my prime. The time to sign this player was three years ago, when he was in his prime—not now!

See also: prime

Farlex Dictionary of Idioms. © 2024 Farlex, Inc, all rights reserved.

in one's (or its) prime

Fig. at one's or its peak or best time. Our dog—which is in its prime—is very active. The building was in its prime back in the Fifties, but it has not been well maintained. I could work long hours when I was in my prime.

See also: prime

McGraw-Hill Dictionary of American Idioms and Phrasal Verbs. © 2002 by The McGraw-Hill Companies, Inc.