Dreyer's other promotion, supporting its new Dibs frozen novelties, offers a challenge to parents, kids and ice cream aficionados across America to capture the personality of the new product by participating in a nationwide online photo scavenger hunt, "Dibs Across America." The photo scavenger hunt includes such categories as 'Dibs at Work," "Dibs at Play," "Dibs across the U.S.A.," "Dibs in Odd Places," "Dibs at Home," "Dibs Wherever You Roam," Dibs in the Game," "
Dibs on the Run", "
Dibs on Wheels," and "Dibs Having Fun."