Idioms

crunch time

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crunch time

A critical period of time characterized by a heightened pressure to succeed, usually at or near the end of a given situation or undertaking. Okay, we've got two minutes to tie the game—it's crunch time, guys! We pay that guy an awful lot of money, so he better be able to perform when it's crunch time. Oh boy, it's crunch time now—only one hour left to finish up our presentation!
See also: crunch, time
Farlex Dictionary of Idioms. © 2024 Farlex, Inc, all rights reserved.

crunch time

A period when pressure to succeed is great, often toward the end of an undertaking. For example, It's crunch time-we only have two more days to finish. This term employs crunch in the sense of "a critical situation or test." [Slang; 1970s]
See also: crunch, time
The American Heritage® Dictionary of Idioms by Christine Ammer. Copyright © 2003, 1997 by The Christine Ammer 1992 Trust. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

it’s ˈcrunch time

(informal) it is the moment when something must be decided or done, or a difficulty can no longer be avoided: It’s crunch time for him. Either he makes a move now or gives up any hope of winning power.
See also: crunch, time
Farlex Partner Idioms Dictionary © Farlex 2017
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References in periodicals archive
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