click through

1. verb In an Internet browser, to navigate to a new page by clicking on a link. We've put links to all our sources at the bottom of the page, so you can click through if you want to do some more reading on the topic. I love that using this site for research because, when you're reading an article, you can just click through to learn more about the historical figures involved. Ugh, I wish I could just click through, rather than opening all these other tabs to look up the words I don't know.

2. verb To navigate to a commercial website by clicking on an advertisement. Your ads need to be flashy enough to make users want to click through without being so gaudy that they ignore them. The X on this ad is so miniscule that you end up clicking through whether you want to or not. It's really frustrating! A: "Wait, what is all this nonsense?" B: "Mom, does this app have ads? Because I think you clicked through by mistake."

3. noun The act of clicking on a link, especially an advertisement, to go to another page. Often hyphenated or spelled as a single word. We're trying to find ways of increasing our monthly click through. Wait, when you use affiliate links on your blog, you get paid per click-through? Companies will be more interested in working with you if your clickthrough is high.

4. noun The proportion of clicks on an online advertisement compared to how often it was viewed on a webpage. Often hyphenated or spelled as a single word. The new marketing director was able to increase their click-through by nearly 25 per cent. This ad must not be grabbing people's attention because its click-through is meager at best. Please, that ad only has such a high clickthrough because the X to close it is so miniscule!