buy in
1. To make a financial investment in a business or similar venture. No matter how you try to convince me that your latest scheme is going to make millions, I'm not buying in. Oh Mom, this is just another one of Rich's ridiculous inventions! How could you buy in knowing that nothing ever comes of them? Their product is a totally unproven, so I have no idea how they're going to get investors to buy in.
2. To believe in and support an idea, concept, or system. Rod's a good enough coach, but he just can't get the players to buy in—they still don't listen to him. We can't approach the CEO with our idea for overhauling the computer system until we get our boss to buy in first. If you can't get your employees to buy in, none of the brilliant systems you've come up with will matter.
Farlex Dictionary of Idioms. © 2024 Farlex, Inc, all rights reserved.
buy in
(to something) 1. Lit. to purchase shares of something; to buy a part of something the ownership of which is shared with other owners. I bought into a company that makes dog food. Sounds like a good company. I would like to buy in.
2. Fig. to agree with; to accept an idea as worthwhile. The committee liked my proposal and decided to buy into my plan. Do you think you can get the whole board to buy in?
McGraw-Hill Dictionary of American Idioms and Phrasal Verbs. © 2002 by The McGraw-Hill Companies, Inc.