The saying is, "
Build a better mousetrap and the world will beat a path to your door." That quote has been attributed (without adequate documentation) to Ralph Waldo Emerson.
You've heard the adage: "If you
build a better mousetrap, the world will beat a path to your door." Widely employed as a metaphor for invention and innovation, the mousetrap grabs hold of the truth.
Ralph Waldo Emerson quipped, "
Build a better mousetrap and the world will beat a path to your door." Even some of Bristol's fiercest competitors concede privately that Winchester Industries has, indeed, built a better mousetrap.
"It's the indies that are the ones who figure out how to
build a better mousetrap," he says.
"With Avanse(TM) MV-100, our chemists started thinking about how to
build a better mousetrap," explains Calabrese.
Ralph Waldo Emerson said that if you
build a better mousetrap, the world will beat a path to your door.
IN TECHNOLOGY, IT'S NOT ENOUGH TO
build a better mousetrap. So what separates the dreamer from the innovator?
I suspect it's American in origin, and it was certainly an American, Ralph Waldo Emerson, who shaped that inventor's mantra: "If you can
build a better mousetrap, the world will beat a path to your door."
Part of the problem is that the development industry suffers from what I call the "better mousetrap syndrome", the belief that if you
build a better mousetrap the world will beat a path to your door.
"We've stretched technology," touted Markham, citing "a tensile strength that equals any radial tire on the road." Over the years, he's learned a lesson: "You hear the story: You
build a better mousetrap and they'll beat a path to your door.
Build a better mousetrap and someone will come along and gripe about how we don't need any more mousetraps.
If someone feels that he can
build a better mousetrap than his employer wants to make, he can find a way to make it, market it, and perhaps put his former boss out of business.
The new package featuring the [Picklevator.sup.TM], a serving basket inside the pickle jar that enables consumers to lift and remove the pickles easily, was one of only ten packaged goods to be presented with the 1999
Build a Better Mousetrap Award after consideration of almost 26,000 new product entries.
Later, someone decided that a shorter, snappier version looked and sounded better, and today we have--incorrectly attributed to Emerson"
Build a better mousetrap and the world will beat a path to your door." Well, it does have a certain Madison Avenue pizazz.
"The only way to create value is to take risk, but you have to
build a better mousetrap as well," says Primo.