be ripe for the taking
To be in an ideal position or at the perfect stage to be obtained, utilized, exploited, profited from, etc. Assert our brand early and aggressively enough, and this new market will be ripe for the taking. I heard GlobalCorp just dropped their current PR team—that contract is ripe for the taking! This land is ripe for the taking if we can get the locals to sign over the rights to it.
Farlex Dictionary of Idioms. © 2024 Farlex, Inc, all rights reserved.