when the going gets tough
When things become very difficult or unpleasant to deal with; when it becomes very hard to keep carrying on. Everyone in our neighborhood is very close, so when the going gets tough for anyone, there's always someone to lend a hand. We all work pretty independently here, but our boss always helps out when the going gets tough.
when the going gets tough, the tough get going
proverb When things become very difficult or unpleasant to deal with, people with true resolve, determination, or strength of character will take action and find the means to continue carrying on. Plenty of other companies our size decided to call it quits when the economy started to dip, but we are bound and determined to survive this recession, by any means necessary. When the going gets tough, the tough get going. Our coach's methods often seem extreme to a lot of people, but his strict training regimen ensures that only the most serious and capable athletes remain on the team—when the going gets tough, the tough get going.
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