The lighter tone sets it apart from the rest of the "
TGIT" lineup.
Lee in recent years had emphasized the effort to build ABC's brand in phrases like "smart-with-heart" comedies and the female-led "
TGIT" sudsers.
Did Hillary Clinton's Scandal set visit in February inspire the "I'm With Hillary" ad you and fellow
TGIT stars Viola Davis and Ellen Pompeo appeared in last month with Shonda?
In other matches, Enigma Strikers of Bandar Al-Marshad beat Breakers of Shakur Kamlian 19-10; EPO-L of Lope Ramirez edged IBG Storm of Ric Singson 15-14 in a 2-2 match and UFTBR of Armin Isles downed
TGIT Genesis of Rollie Cleofe 18-12.
During a lethargic upfront season, Wang, 55, dug in her heels, outlasting the other networks and landing the highest CPM increases, thanks to ABC's stability (four nights of programming remained unchanged this fall) and its growing stable of hits (including its Wednesday night comedy block and Shonda Rhimes'
TGIT dramas).
The third building block in ABC's ratings powerhouse
TGIT lineup, "Murder" follows the tumultuous personal and professional life of Davis' Annalise Keating, a defense lawyer and law professor who dangerously finds herself just as consumed in the lives of her students as she is in her clients' complex cases.
ABC has once again given Rhimes an entire night of programming--its wildly successful
TGIT (Thank God It's Thursday) lineup--which last year accounted for three of broadcast TV's top 10 scripted shows in adults 18-49, and three of ABC's top four shows in the same demo.
Jennifer Schuur has landed a slot on ABCs famed "
TGIT" slate, when "The Catch" premieres in 2016.
But it's hard to ignore the bar cart in the corner with its collection of "
TGIT" memorabilia.
What's Working: "
TGIT" has been a real success (even if "American Crime" has sputtered) and ABC is delivering its best Thursday averages in five years.
ABC echoed its past by branding the new incarnation "
TGIT," a play on the "TGIF" moniker for the block of family comedies that aired on Fridays in the 1980s and '90s.