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Where's the beef?

   Also found in: Acronyms, Wikipedia 0.01 sec.
Where's the beef?
Inf. Where is the substance?; Where is the important content? That's really clever and appealing, but where's the beef? Where's the beef? There's no substance in this proposal.

Where's the beef?  (American informal)
something that you say when you think someone does not have enough ideas to make their plans work Where's the beef? The Senator has no new political initiatives or ideas.


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Some supermarkets pay slightly more than others for UK organic beef but the big food chains are collectively failing to pay a fair average price, the Soil Association's Where's the Beef?
3 56 % REPEAT BUYERS (% 2+ TIME BUYERS) TOTAL BEEF 95% TOTAL BEEF ROAST 66 TOTAL GROUND BEEF 89 TOTAL BEEF STEAKS 81 TOTAL BEEF RIBS 31 BEEF OTHER 67 Source: ACNielsen Homescan Consumer*Facts 2001 Fresh Foods WHERE'S THE BEEF?
In the words of the American political killer-question: Where's the beef?
 
 
 
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