eat (one's) Wheaties

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eat (one's) Wheaties

To mentally and/or physically prepare or bolster oneself for a task or activity that requires a large amount of energy or effort. Refers to the cereal Wheaties, which advertises itself as the "Breakfast of Champions" and features prominent athletes on the front of its box. You're running an ultramarathon at the end of the summer? You'd better eat your Wheaties!
See also: eat
References in periodicals archive ?
MINNEAPOLIS, May 5, 2015 /PRNewswire/ -- Wheaties today welcomes pro basketball MVP Stephen Curry to the Team Wheaties family with a new limited-edition box available in stores in June.
Los Angeles Lakers fans may do a double take when they walk down their grocery store cereal aisle and spot -- for the second consecutive year -- a commemorative Wheaties box featuring their beloved NBA team front and center.
General Mills is reformulating its Wheaties breakfast cereal, teaming up with an elite group of athletes that includes Peyton Manning, triathlete Hunter Kemper, Kevin Garnett, gold medal-winning decathlete Bryan Clay and Albert Pujols.
Calliope, oh milk my Cheerios / Sugar my Wheaties, and don't forget my spoon, / So I may tell of the tremendous blows / On the gods' souls before the deadline at noon.
After all, a bowl of Wheaties or Total is basically whole wheat with a little sugar and some vitamins.
But on Friday, like more than 1,000 other hopefuls, he had his crack at becoming a Wheaties pitchman.
Will Bonds, the face of baseball's steroids issue, be a Wheaties candidate?
Clark joins Olympic gold medallists Justin Gatlin, Carly Patterson and Michael Phelps on special edition Wheaties cereal boxes promoting a new sports nutrition education campaign.
Pointing to a box of Wheaties with golfer Tiger Woods on its cover, Guthrie noted that Woods is paid 10 cents per box for allowing his image to be used to promote the cereal.
These particular Wheaties boxes will only be sold in the United States.
9 million a year contract and endorsement deals with Wheaties breakfast cereal and Nintendo home video games, among others, make him the firm's crown jewel.
Limited-edition Wheaties boxes featuring world-renowned athletes, swimmer Michael Phelps and professional beach volleyball player Misty May-Treanor, were officially unveiled today, marking yet another honor for these highly decorated athletes.
Pettis wins Wheaties NEXT Challenge and becomes first MMA champion to appear on the iconic cereal box
Leiner Health, Minneapolis, MN, has launched its Wheaties and Total nutritional supplement products, produced under license from General Mills.
Wheaties, the self-proclaimed Breakfast of Champions, has decided to honor a couple of flakes: the Dallas Cowboys and Washington Redskins.