WIIFM


Also found in: Acronyms.

What’s in it for me?

and WIIFM
sent. & comp. abb. What benefit will I get from this activity? Sounds like a plan, but WIIFM?

WIIFM

verb
References in periodicals archive ?
The first activity involves an introduction and attention getter along with a WIIFM (what's in it for me benefit statement or rationale from the students' point of view to stimulate students to care about the topic).
RIM will make their lives easier, thereby answering the WIIFM factor (saving them time and providing automation where none now exists).
RIM professionals should try to market RIM in a way that ensures a positive WIIFM factor (e.
I am often surprised at the power of extra credit as a motivational tool, so use it to your advantage when appropriate (and remember, WIIFM in stereo).
September 2000: music, countdown for class starting, daily agenda, consistent box for turn in (with teddy bear), WIIFM in stereo, bowl for attendance slips, help--but do not enable.
This proves the WIIFM principle: What's In It For Me?
You must give your target audience a WIIFM ("What's In It For Me?
Again, a radio advertisement should contain a WIIFM within the first 10 seconds of air time, and give the company phone number several times.
A starting point is to define the WIIFM (what's in it for me) for every level of customer.
Clearly define and communicate your brand vision, values, standards and WIIFM (what's in it for me).
I've found that many teachers play station WIIFM exclusively in mono, thinking about only what's good for kids.
Know your audience and remember that are always tune to radio station WIIFM, What's In It for Me.
Advertising experts long ago shortened this term to WIIFM, pronounced "wiffum.